Cases

How AdQuantum Design Helped Blinkist Refresh Its Creative Strategy

Collaboration Period:

Since December 2024 - September 2025

Number of produced creatives:

3 creative packs, 40+ creatives

Challenge

In mobile advertising, creative fatigue comes fast. Blinkist turned to AdQuantum Design to break the cycle — bringing fresh ideas, the right formats, and standout concepts competitors hadn’t yet explored.

We’ve truly enjoyed collaborating with the team! Working together has allowed us to try out new ideas and explore fresh approaches. We appreciate how adaptable and flexible the team is every step of the way – thank you for your continued support and partnership!

Virginia Hamelynck Valles, Blinkist

Objective

✓ Refresh Blinkist’s creative strategy.
✓ Explore non-standard insights for a new creative pack.
✓ Test diverse ad formats: from statics to motion, to 2D/3D hybrid creatives.
✓ Ensure scalability while maintaining brand aesthetic.

Our Approach

To meet Blinkist’s request, we built a multi-layered creative process that balanced proven best practices with bold experimentation.

Gathering Ideas

Product research: exploring the app as real users to highlight unique benefits and pain points.
Users’ analysis & motivation: uncovering what truly drives people through forums, communities, and social media conversations.
Competitor analysis: spotting overused tactics and identifying gaps for fresh opportunities.
Cross-project learnings: applying successful insights from other verticals (lifestyle, astrology, health & fitness) to the book industry.

Concept Generation & Selection

We generated more ideas than required, then filtered them by clarity, emotional hook and storytelling strength. The goal: prepare a diverse testing pool of angles and emotions.

Production

Our designers, producers, and motion team collaborated closely to shape ideas into real creatives. The process stayed flexible — small tweaks often transformed good ideas into top performers.

Ongoing Sync with the Client

We worked hand-in-hand with Blinkist at every stage. Their team set the boundaries and shared valuable input, while giving us freedom to experiment. This created a partnership where feedback was quickly integrated, keeping creatives both on-brand and performance-driven.

Key Differentiator: Investment in High-Quality Creatives

Instead of producing a large volume of low-cost ads, we worked with Blinkist to invest in fewer, higher-quality creatives.

Together, we developed a 2D/3D-style hybrid creative.
It required a bigger budget and more resources than usual, but it paid off.
The creative not only performed exceptionally well — Blinkist still uses it today, proving that quality is more cost-efficient in the long run than low-budget ads that quickly burn out.

One standout example

Sample of Creatives

Results

Diverse creative pack with different triggers, storytelling angles and ad formats.
Cost-efficient long term: high-quality creatives continued to perform and didn’t require constant replacement.
Extended collaboration: after the first success, Blinkist continued working with AdQuantum Design.

contacts:

sales@adquantum.com

Let’s Talk

An iconic, engaging and eyecatching style — our 3D animations tell your unique story. Our motion designers use moving images with depth, modelling and texture.3D ad creatives are a sure-fire way to impress your audience.

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